Julias Food Booth case problem Essay Example | Topics and Well Written Essays - 1000 words

Julias Food Booth case problem - Essay Example obsession with figures and data has led to the development of these methods and they are applied in multiple fields from applied physics to management sciences (Chen & Wang, 1997). Julia Robertson faces a challenge of knowing the probable number of units she should sell before making a profit of $1000. She is planning to sell one piece of hot dog and pizza for $1.50 while, she is looking to vend barbecue sandwich for $2.25 and her total budget is $1500. The pizza, hotdog and sandwich will cost her $0.75, $0.45 and $0.90 respectively. Following is the tentative linear model that will be applied in order to determine the number of units of each merchandise type that should be sold to make 1000 bucks in each game. According to the results obtained by running a solver â€Å"Add in† in Excel, it was found that Julia is required to sell 100,000 units of all merchandise before she can think about earning 1000 bucks. The goal of Julia is just too large for a business of vending edible products during a football match. The audience is going to be just more than the target number of customers and therefore, the opening of a booth will be a risky endeavor to say the least. The competition which Julia’s booth will be facing is also going to be immense in nature because Tech Athletic Department will also be selling drinks and food items in the stadium. The customers shall prefer to purchase items from the same install rather than wandering around seeking stalls of different natures (Baron & Tang, 2011). The Tech manages matches as events and it can be understandable that they must have obtained substantial sponsorships. The provision of food items is not a proper business but it is provid ed out of sponsors’ money. So opening a booth in order to sell food items is not a feasible business venture and Julia will be better off if she decides to knock the idea off from the table and search other options of financing for her studies. Julia’s consideration for taking loan from

Explain and evaluate Walter Benjamin's statement (made in 1936) about Essay

Explain and evaluate Walter Benjamin's statement (made in 1936) about the aestheticization of politics under German fascism - Essay Example In Benjamin’s opinion, the First World War led to the fascist ideology in Germany in the 1920s, which was a catalyst for the break-out of World War II (Leslie 164). As such, Benjamin used the term â€Å"aesthetics† to explain how the Nazis used the innately artistic traits of everyday life to influence people towards fascist political orientations in Germany (Leslie 164). Considering that aesthetic values focus on the physical representation of beauty, the Nazis under Hitler wanted the Germans to experience the true beauty of Germany that had been corrupted by foreigners, especially the Jews (Leslie 164). According to Spielvogel, the Nazi leadership led the Germans to reject modern art which they labeled as â€Å"Jewish art† particularly that of the Weimar era (158). This rejection of Weimar art was symbolic in that it signified the overthrowal of the Weimar politics, hated by the Germans (Spielvogel 158). â€Å"Modern art† was replaced with the â€Å"new German art† which reflected upon German traditions, thus further uniting the people politically. Other forms of art, such as painting, music, theater, and literature were also used to instill the fascist political ideology in people. Under Hitler architecture was revived, gigantic buildings were built to signify the power of the Germans to the outside world and to also instill confidence in the German people (Spielvogel 161). According to Spielvogel, Hitler was a major propagandist who believed that the myths he held about the superiority of the Germans, and particularly the Aryan race, could be translated to reality (143-144). As such, Hitler used mass rallies to spread propaganda and convince the Germans to follow him. â€Å"Triumph of the will†, a film by Leni Riefenstahl tells the story of the events that unfolded at the Sixth Nuremburg Party Congress in 1934. Central to the film is the rise of Hitler to Chancellor and how he used propaganda to draw crowds to his s ide. As an orator, and a performer, Hitler was able to convince the Germans to follow him all the way to World War II (Spielvogel 127). At the congress, hundreds of thousands of Nazi party members march and salute Hitler, whose cult of personality, by for example calling himself the messiah, had influenced the masses to believe they had to follow him (Spielvogel 133). According to Spielvogel, after 1934, children in school were forced to write compositions in which they compared Hitler to Jesus (134). In the film, while addressing the crowd, Hitler proclaimed â€Å"Ein Volk, Ein Fuhrer, Ein Reich!† which translates to â€Å"one people, one leader, one empire†. As Spielvogel writes, during the 1936 party day at Nuremberg, the crowd was so influenced by Hitler that they started chanting â€Å"we want one leader! Nothing for us! Everything for Germany! Heil Hitler!† (150). Hitler had thus, achieved his mission for uniting the Germans for war. All that remained was for Germany to expand its borders through a war that was technologically-enabled. As a form of art, mechanical reproduction that emerged during the first world war in the form of technological warfare is what shaped fascist politics in Germany. Essentially, technology was the artistic vehicle that fuelled the war led by the Germans. For example, the Nazis assumed total monopoly over the press such that all the content reaching the masses was the Nazi version; any other news was

Parents Perception In Choosing Private Primary School

Parents Perception In Choosing Private Primary School The elimination of school fees from public primary school under the Governments policy in Cambodia in order to reach the EFA Goal by 2015 has increased student enrollments from year to year. However, the quality of education of public schools has reduced while the number of students who transfer from public to private schools has increased more and more. To obtain a better understanding of the factors influencing parents decision in choosing private primary schools for children, researcher has investigated the perception between two groups of parents, high and low educated parents. Semi-structured interviews were conducted to collect data from 2 high educated parents and 2 from low educated parents. The interviews were conducted with the parents whose children studying à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹in a private primary school in Phnom Penh. Data was analyzed by using an interpretive analysis method. The findings indicated the different factors influencing the parents decision such as quality and standard of education, learning environment, security, safety and services. However, most parents consider about the quality and safety of their children because they dont have enough time to take care their children even their education during the daytime. According to the findings, most parents have a positive perspective on the choice of private schools even some private schools are expensive. They believe that the higher the school fees it set the higher in quality they will be offered. One of the parents; for example, transferred her child from cheaper to higher price in term of school fees and services. The children in wealthier and higher educated family background have a higher possibility of transferring to private schools than children from poorer and lower educated family background. Education plays an important role in socioeconomic development in every country. It can also improve human resources as not all the human abilities which are offered by birth. Education makes people feel confident, aware and active in term of knowledge and skill development (Rehman, Khan, Tariq Tasleem, 2010). It develops human abilities needed for economic and social development. Many years public schools play a very important role in developing the education as well as building human resources. However, in recent years, private schools have grown very fast by providing good quality. No matter the fee in private school is very high, parents are still happy to invest their youngsters in the private sector (Rehman et al., 2010). According to the report of the Education Management Information System (EMIS) of the Ministry of Education, Youth and Sports 2010-2011, private schools have been growing very fast. Private schools have done its privatization since 1992 under the supervision of MoEYS (MoEYS, 2011). Among 24 provinces and cities, there are only 9 provinces and cities that have sent their report of private schools to the EMIS office (MoEYS, 2011). Until now there are 264 private schools in the whole kingdom, but only 120 schools that provide primary education. Among 120 schools, 71 schools located in Phnom Penh (MoEYS, 2011). Cambodia is one of many developing countries with a recent history of rapid growth within the private education sector. Since Cambodia steps into a free market economy in the early 1990s, education has become a very important key to human resource development. However, while the demand of education begins growing faster and faster, public education is still in poor condition and unresponsive to the growing need and free markets that offer people what they want (Bernal, 2005). Bernal (2005) stated that since competition among public schools has not been introduced, parents are free to choose any schools they want for their children. On the one hand, competition among private schools is very strong, so each school has managed many kinds of strategies in order to attract the parents as well as their children to participate the school. Private school enrollment is not a simple function of parental preferences. The quality of private schools can be a high demand in which parents seek for their childs education (Desai, Dubey, Vanneman Banerji, 2008). Private education is often perceived to be about serving the needs of the high and middle classes, not the poor. Most of parents want to provide the best educational environment for their children. The parents decide to invest their children in form of education depends on number of social, cultural and economic factors (Rehman et al., 2010). Parents usually decide to choose the best quality school for their youngsters when they are dissatisfied with public school. Private schools are mostly more effective than public schools in terms of school environment, qualified teachers, smaller size of classes and parents education. Rehman et al. (2010) found that a great majority of parents seemed dissatisfied with the public school due to various reasons: qualified teachers, good relationship between schools and parents, class sizes and others. Choosing school for children, parents may make themselves feel more confident that children will be taught effectively and treated fairly (Spellings, 2005). Choosing schools carefully is an important way parents can help their children all what he / she can be. School choice is highly related to parents occupational status. The parents with higher occupational status prefer to choose private school rather than public school for their children. The school choice of parents show about their satisfaction with the school they choose (Rehman et al., 2010). Moreover, many parents consider teacher quality the most important factor to guarantee the quality of their children education while the other value school academic reputation and facilities (as cited in Wilkinson, Denniss Machintosh, 2004). According to the research of Wilkinson et al. (2004) stated that some teachers have perceived pressure in the public school system that may lead to the non-quality teaching condition. In contrast, private sector offers incentives, good working environment, and other benefits which encourage teachers to work hard by providing the best quality of education, thats why parents choose private school rather than public school. 1.2 Problem Statement Private education in Cambodia has expanded rapidly in number as well as absorbing more students. Private sector, especially private school, has become one of the potential partners with the government to improve and develop the education sector as well as human resources. The increasing competitions as well as the huge demand of education have led to the rapid expansion of the private sector, which is new in the history of modern education in Cambodia. Because these private education institutions are profit seeking, the majority of them are only to offer courses with high demand and high quality (Desai, Dubey, Vanneman Banerji, 2008). Moreover, the private education in Cambodia raises many questions concerning about future success and quality. On condition that its new existence and concerning among public, the private education keeps increasing students enrollment from year to year. This rising enrolment contributes to the continuous growth of private sector which the priorities of the private institutions are for profit, and depend mostly on students fee. Even the fee of some institutions increases more and more, students parents still choose private school but not the public one. Since the last few decades, public school seems to be less attention from parents in term of service, qualityà ¢Ã¢â€š ¬Ã‚ ¦etc. On the other hand, high income of families is also a key factor that affects the school choice. For instance, some parents who have higher income will send their children to a high-fee school (Wilkinson et al, 2004). Similarly, parents with lower income will send their children to less expensive private school or public school. Moreover, according to the study of Rehman et al. (2010) found that lack of education facilities, unsuitable teaching methods, poor discipline, less attention to the overall development of the children, overcrowded classes, lack of teachers interest and unsuitable educational environment are major reasons that the parents avoid the public schools. They also mentioned that the classes in public school are mostly overcrowded and become very hard for teachers to concentrate on the development of every student. These have aroused my curiosity to explore parents perceptions towards private schools in Cambodia. 1.3 Research objectives The purposes of this research are to identify the common factors as well as the reasons parents decide to choose private school for their children education and also to find out the factors which motivate parents to choose a particular school to educate their children. Researcher wants to explore the critical factors influencing parents decision to pursue their children study in the private sector and in choosing a particular private education institution. Another purpose for this research is to identify the different perception between parents who are in the city and suburb area. It also assesses how they view the quality of private schools based on their own experience. 1.4 Research Questions This study is conducted purposively to answer the following two research questions: What are the factors influencing parents decision to choose private primary school for their children? What are the different perceptions between high and low educated parents in choosing the schools for their children? 1.5 Significance of the Study This research is attempted to contribute to the discussion of critical factors that affect parents decision in choosing a private school as well as their perceptions of quality of private sector. It also gives an understanding of parents experiences of satisfaction and dissatisfaction in private and public education which would be aware of students need and the view of customers. So those private sectors may respond by designing suitable courses, programs, and service to meet students needs. The findings of this research will also allow public schools to be better informed as well as aware of new roles of private education sector as seen by parents perceptions. This may allow public education sector to readily reorganize some dissatisfaction factors by providing an education with higher quality. It would also contribute to the future growth, development and significance of private education sector in Cambodia. Definition of key terms This research will include 3 key terms that are particularly used to refer only in this study, but not in general. Private primary school is referred to non-government school which is run by private sector. However, this private primary school, from grade 1 to 6, is under the supervision of the Ministry of Education Youth and Sports. High educated parents mentioned in this research are referred to the ones who have the Bachelor Degree or higher. And they are referred to the ones who work as government officers, NGOs staff and company staff (As higher position). Low educated parents which mentioned in this paper are focused on the parents who have no Bachelor Degree or equivalent certificates. These parents may not work as government officers, NGOs staff or company staff, but they just sell things at the market or have a small business. 1.7 Proposed chapter outline of research paper This research contains five chapters. Chapter one gives detail background of the previous studies related to the topic. It also provides detail information of research problem, research objectives, research questions, then significance of study, and definition of key term. In chapter two, there will be literature review which will discuss on previous studies and how they related to this study. Then in chapter three, there will be methodology covering research design of qualitative, tools/instruments for data collection, sample size and sampling method, data collecting procedures, data analysis, ethical consideration, and strengths and limitation of the method. Findings and discussion will be presented in chapter four giving results of the research and together with some problems or solutions to be discussed. The last chapter is conclusion and recommendation and must be followed by reference list giving detail about the sources which are used in this research. CHAPTER 2 LITERATURE REVIEW Definition of Quality in Education Quality in education should involve learners, content, processes, environments, and outcomes (UNICEF, 2000). Learners are healthy, ready to participate and learn, and supported by their communities and families. Contents include literacy, numeracy, and especially life skills. Environments are referred to healthy, protective, safe, and provide appropriate resources and facilities to students in their learning processes. Outcomes are linked to national goals for education and positive participation in society in terms of knowledge, skills, and attitudes. OECD (2012) has combined the quality with equity which means that if social and personal circumstance such as ethnic origin, family background or gender, are able to access the educational fairness, the quality of education will increase higher and higher. 2.2 Comparison between Public and Private Schools Private schools have greater demand than public schools. Nowadays the idea that private education is always better than public education has become a common idea which is linked to discipline, level of attainment and individual attention (Bernal, 2005). This study was to evaluate parents school choice and this may produce exclusion of society and inequality. Particular populations, economically disadvantaged groups, immigrants and ethnic minorities are considered the same schools (Bernal, 2005). In contrast, research argued that an open market system is not important in order to ensure the social class reproduction. However, parents are free to choose the school for the childrens education. Then family income and number of children attending the same school has increased dramatically. Private schools are free to plan the model of what they prefer. The competition among private schools is very strong in all kinds of commercial and marketing strategies. There are five characteristics o f the market system in Spain: free choice of school, school sells themselves to parents, public financing to both form of provision, diversity, control and management. The tough competition between schools and the outcomes are similar (Bernal, 2005). The upper and middle classes go to private schools, while economically disadvantaged groups, ethnic minorities and immigrants go to the public school. Children who are in private school have higher reading and arithmetic skills than those in public schools (Desai et al., 2008). This paper explores the relationship by examining different economic status in the private and public schools; moreover, it indicates that while children from lower economic status are more likely to be physically punished in the public schools than their peers who choose private schools. The relationship between economic status and physical punishment is negligible in private schools. There are private schools for the poor and they are most likely to have the big effect on enrollment (Baird, 2009). Parents select private schools because they think that the schools will provide better education in term of quality and opportunities in the future for their children than the state schools. Baird (2009) also found that there is no relationship between a particular areas wealth and the enrollment in private schools. Private education should be generalized through out the world, not just in India especially for the poor. The less satisfied citizens are with the government schools; in contrast, the rich choose private schools for their children education. The government schools or state schools should provide better education in term of quality, particularly for the poor (Baird, 2009). Choosing private school is not the decision of parents alone, but it has to be shared by their children in this decision making. However, Bertola, Checchi, Oppedisano (2007) mention that expensive private school is supposed to be better than free public school in terms of quality and safety because parents will send their children to other schools if they dont offer better service. Student quality is likely very different in terms of across academic and vocational secondary school tracks (Bertola et al., 2007). Parents are positively associated with private schooling and may also appreciate the longer hours and flexibility of private schools schedules. Rational choice of theory suggests that parents are utility maximizes who can make their own decisions from clear value of preferences, that they can demand effective actions from local schools and teachers, and that they are able to be relied upon to pursue the best interest of the children (Bosetti, 2004). This presents a different perspective and argues that parents invest a mixture of choice when selecting schools. Bertola et al., (2007) argue that a school ing systems organization may consider that private school enrollment leads to worse subsequent activities in the future education or in the labor market. If students are different not only their families ability to pay but also their own ability to take advantage of their talent, theory predicts that private schools attract students badly when publicly funded schools are better suited to force progress not only their families ability to pay but also their own ability to take advantage of their talent. 2.3 School Fee affects on School choice Coulson (2009) finds that private school families are basically different from public school families because they choose the schools through the school fee. Some parents believe that the higher school fee they set the higher quality of education they will offer. The result of this research also provides clearer understanding about the expectations, ideals and experiences of parents influence school choice. Most of parents want to educate their children with the best quality of education environment. They want to invest their children depend on a number of cultural, economic and social factors (Rehman et al., 2010). In Pakistan, education is offered by both private and public sectors. Studying in public schools is free of charge while parents have to pay in private schools. The price in private school is higher; however, parents still send their children to private school because they hope that their children will receive better education. Since the last three decades, private sector has been considered as an important resource of education in Pakistan. Then the factors that motivate parents decisions about private sector are yet to be explored. Family size, education level of parents, income of parents, school performance and staff qualifications are considered as the major factors that affect parents choice in choosing private school (Desai et al., 2008; Rehman et al., 2010). This study has shown that about 88.5% were the view these schools have a progressive mode of education while 86% parents avoided public schools due to unsuitable educational environment. Even the school fees are high or low, there is no different between private and public schools (CEP, 2007). Holme (2002) suggests that poor families should be provided with the same quality of educational choices that the wealthier have. It is inequity that private schools seem to be established for the rich not the poor. 2.4 School choice influences on Students Achievement Choosing a school has direct effects on children development as well as childrens educational achievement, literacy, numeracy and scientific knowledge (Sylva, 1994). Moreover, formal educational qualifications are the main key for children to enter higher education or training and also employment. The results show that excellent attendance, cognitively oriented pre-school programs was associated with later school competence. Pre-school graduates were more likely than the control group to provide achievement-related answers to the invitation. Findings also suggest that early education changed the family achievement orientation. Most mothers whose children attended pre-school expected more from their children. The children themselves also show more pride in their achievement. Pupil cognitions, motivations and school performance also effect pupils development. Academic self-concept has an independent impact on children academic attainment and parental education (Sylva, 1994; Gibbons et al., 2009). A productive school normally produces high achievement for students for their school fee on investing with schools (Hoxby, 2003). If a school could raise students achievement while spending the same as the others, it would be expected to draw the students away from those schools. Low-productivity producers will be driven out by high-productivity producers. There are many different types of schools: for profit, for non-profit private schools, regular public schools, and charter schools (Hoxby, 2003). Moreover, it is slightly different from others because the others about the choices parents make for their children while this literature is about the influences of the school. Children developments such as pre-school education, primary school on childrens attainment, attitudes and behavior, pupil cognitions, motivations, school performance, social competence and attainment are likely to be concerned by most parents (Sylva, 1994). Gibbons and Silva (2009) argued that parents choose schools for children according to their high performance. Previous research suggested that school quality is not only one dimension about which children and parents concern, other school factors like pupil happiness and enjoyment of their learning environment are also considered. These lead the researchers consider about parents perceptions of school choice based on academic standards and related with the children wellbeing. Some researcher (Gibbons et al., 2009; Sylva, 1994; Coulson, 2009) found that atti tudes and experiences, among pupils and their parents linked to standard test score based measures of academic performance, and whether parents perception of school quality linked to their childrens happiness and enjoyment of school. Gibbons et al. (2009) assumed that parents choose schools for children according to their high performance. They suggest that school quality is not only one dimension about which children and parents concern, other school factors like pupil happiness and enjoyment of their learning environment are also considered. This need to be considered about parents perceptions of school choice based on academic standards and related with the children wellbeing. Bernal (2005) Baird (2009) also agreed that parents select private schools because they think that the schools will provide better education in term of quality and opportunities in the future for their children than the state schools. There is no relationship between a particular areas wealth and the enrol lment in private schools. Private education is assumed to be concerned only with serving the high or middle class, not the poor (Trooley et al., n.d; Baird, 2009). Children who were in the private unaided schools get higher score than government school students. Moreover, children in unrecognized private schools achieve higher marks in mathematics than government students, 83% higher in Hindi and 246% higher in English. Scores in the recognized private schools were higher. Researchers also found that children in unaided private schools were more satisfied than the government schools. Unrecognized private schools are assumed to be educationally inadequate. This assumption is untrue because there are many unrecognized private schools achieved universal basic education, education for all. Children in private unaided schools get higher achievement than government schools. Private unaided schools cost less than government schools; moreover, teaching commitment is higher in private unaided than the government schoo ls. However, these findings mean that nothing could be improved in the private sector for serving the poor (Trooley et al., n.d). According to the United Nation Millennium Development Goal of education for all (EFA), education should be provided equally, even the poor. Then; however, private schools still take part in contributing the knowledge, not only public schools, for all children equally with quality of education. 2.5 Transferring from Public Schools The quality of education in public schools has reduced and the number of students who transfer from public to private schools has increased according to suggestion make by some experts (Nishimura, M. Yamano, T., 2008). As results, researchers have found that the school quality has a positive impact on the choice of private schools. They found not only transfers from public to private schools but also between public schools. Children who are in wealthy households have a higher probability of transferring to private schools than children who are in poorer households. Nishimura et al., (2009) Trooley et al., (n.d) have shown that to maintain the quality of education is an urgent policy agenda for Nation Millennium Development Goal of education for all that have adopted free primary education policies to enhance the education system equally. There is a positive impact on the choice of private schools. So it means that private education play very important role in providing good quality of education, even for the poor. 2.6 Choosing School through where they live Even some public schools are as high in quality as or higher than that of private schools, parents still send their children to private schools (Figlio, 1997). Parents might find a well disciplined for their children, or might satisfy with a higher probability that their children can participate in extracurricular activities substantively. Figlio (1997) finds that parents might wish for their children to perform with a right peer group. Parents choose private schools for their curricula and academic emphasizes, discipline, and safety. Checchi et al. (2004) agrees that private schools allow parents to choose the quality of education and the amount of price that they believe appreciate and satisfy. Beside, this literature also indicates that resource indicators, out come indicators, and subjective assessments are the factors in which we can measure as quality of schools. There are many ways in which parents are involved in childrens education. And one of the most important ways is through choosing the best school for children to attend (Goldring, et al., 2006). Most of parents choose a school according to where they live. Private schools are available more and more for parents because of the increasing availability of leaflets or vouchers that are targeted to low-income families. Some researchers may compare the choice of the parents between public and private schools. Goldring et al. (2006) examine how parents make school choices and the dynamics of the choice progress with an emphasis of public schools. Then he also indicates that parents who participate in school choosing have five different ways: parental involvement, socials networks, educational priorities, demographics, and satisfaction with previous school. Parents who choose the schools also tend to be more involvement in childrens education. School quality can be related to its characterist ics such as: school demographics, school location, school atmosphere, and academic performance (Goldring, et al., 2006). Parents really concern about their childrens safety when it comes to how they travel to or from school (Faulkner et al., 2010 Figlio, 1997). Parents always look after children so they have to find the best ways for them to send them to school safely. However, some parents may allow their children travel to school independently (Faulkner et al., 2010). In contrast, children can be allowed to walk according to the street or the way to school is safe for them. And whether how far is the house from school. But others think that parents dont care how far it is if school provides the best quality of education. 2.7 Choice depending on familys background According to the study by CEP (2007) finds that key family backgrounds were considered as the prior factor that forces students or parents to choose public or private schools. Students who attend private schools receive no better on achievement tests than those who choose public schools in reading, Math, history, and science. Students who had attended any type of private school ended up with no more jobs satisfaction that those who choose traditional public school. However, students achievement depends on school they choose. If students attend private school with higher school fee, test scores will be higher (Alderman, Orazem, Paterno, 2001; Holme, 2002). Transferring from government schools to private schools is increasing because of the quality and higher achievement test scores. The strong demand for private schools is depended on the evidence of greater language achievement and mathematics in private schools than in public schools (Alderman et al., 2001). Parents education signi ficantly; however, reduces no-schooling option. When parents are educated well, they will concern more about their childrens education. Then private school is the first choice for their children even the school fee is high or really high, what they want is quality of education. The ability of high-income parents will allow their children to access to high-quality school by moving to a good school area. Parents concern about student discipline based on students racial and class background, particularly violence at school. Holme (2002) finds that according to the income parents earn, they can send their children to the best private or public school to ensure that children will get the best quality of education. The researcher has also found that high-status schools tend to attract more well-qualified teachers. That can result in providing students a challenging curriculum. Parents are sensitive about the location of schools, and prefer school with positive atmosphere as reflected in school discipline, class size, and school safety. Moreover, parents believe that private schools offer better education, additional resources, better policies and practices, and an environment more deductive to learning (OECD, 2012). Parents are well-informed about school curricul um and others important factors as mention above. Parents education and use of individual tutoring lessons also raise the possibility of private school enrollment. Parental involvement and share of students in private display no correlation with college enrolment. Bertola et al. (2007) suggest that as long as peer effects are relevant, the students from lower quality private school imply a similarly low quality of the education offered by this segment of the market. 2.8 Conceptual Framework There are several reasons that influent parents decision in choosing a private primary school. The study journals, articles, and reports from the above literatures provide different perspectives as well as reasons influencing parents decision in choosing a private school such as school fees, students achievement, safety, and family background. Choosing a school has direct effects on children development as well as childrens educational achievement, literacy, numeracy and scientific knowledge (Sylva, 1994). Children can achieve higher test scores depends on their abilities, together with the schools they choose. However, the best school will provide the best quality of education. Pupils motiv

The Cruel Transformation in Oedipus the King Essay -- Oedipus the King

The Cruel Transformation in Oedipus the King      Ã‚   When we look in the mirror, do we see what other people see or do we see what we delude ourselves into believing is the truth?   Self-realization is a complicated concept, one which many Greek dramatists used in order to clarify the themes of their tragedies.   In Oedipus the King, Sophocles ties Oedipus’ journey to self-realization with the main theme of the story.   As Oedipus slowly begins to realize his true self, he transforms from a proud and heroic king into a tyrant in denial into a scared, condemned man, humbled by his tragic fate.      In the beginning, Oedipus is portrayed as a confident, powerful hero.   His bravery and worth are proved when the reader learns how he solved the Sphinx’s riddle.   Even though Oedipus was not a native Theban, he chose to answer the Sphinx’s riddle in spite of her threat of death to anyone who answers incorrectly.   Only a man like Oedipus, a man possessing tremendous self-confidence, could have such courage.   When Oedipus succeeds, freeing the city from the Sphinx's evil reign, he becomes instantly famous and known for his bravery and intelligence.   A temple priest reveals the respect the Thebans have for their king when he tells Oedipus, "You freed us from the ... ...King.† In Readings on Sophocles, edited by Don Nardo. San Diego, CA: Greenhaven Press, 1997. Owen, E. T.   â€Å"Drama in Sophocles’ Oedipus Tyrannus.† In Twentieth Century Interpretations of Oedipus Rex, edited by Michael J. O’Brien. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968. Segal, Charles. Oedipus Tyrannus: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993. Sophocles.   "Oedipus Rex."   An Introduction to Literature, 11th ed. Eds. Sylvan Barnet, et al.   New York: Longman, 1997. Van Nortwick, Thomas.   Oedipus: The Meaning of a Masculine Life. Norman, OK: University of Oklahoma Press, 1998.

Bioterrorism: Biological Warfare and Public Health Nursing

What is bioterrorism and how might you prepare for its effects? Bioterrorism uses pathogenic biological agents, such as biological warfare agents, which are colorless, and odorless derived from microorganisms that can be spread in the air as aerosols or placed into food or drink to infect as many people as possible. The agents are concealed easily and said to be difficult to detect. Terrorists tend to attack major cities or densely crowded areas, and government buildings (Nicolson, 2001).One such agent that was used as early as 1520 by Cortez as an assault on the Aztec capital city of Tenochtitilan in Mexico was the smallpox virus. The American Government used this weapon during the wars with the Native Americans. The United States has eradicated the disease with vaccines over the many years (Graber, 2010). The latest known agent that imploded on the communities was the Anthrax virus, which was known to be in affect since 2001.Some people would actually take the agent and put it in b oxes, envelopes, etc. and send it in the mail to affect others with the disease. Nurses can help to be ready in different situations, by not only knowing about early warning signals of diseases, but to know how to deal with the terrorist attacks. Healthcare workers can review disaster plans in the workplace, be available as a first responder, review the evacuation plan, and help others to deal with the events that are taking place (Stanhope & Lancaster, 2008).Nurses need the understanding of disaster plans in their workplace and community and review these plans every 6 months for changes and updates. Planning for future outbreaks of disease is always a good idea, as we can never know when a disaster may strike.References: Graber, M. (2010). Terrorism Updates. Retrieved from http://www. emedmag. com. Nicolson, G. (2001). Bioterrorism. Retrieved from http://www. immed. org. Stanhope, M. , & Lancaster, J. (2008). Public Health Nursing: Population Centered Health Care in the Community ( 7th ed. ). St. Louis, MO: Mosby, Inc.

Enhancing Customer Satisfaction with the Implementation of Total Quality Management

Mehra and Ranganathan (2008) reported that in 1979, Crosby gave 14 steps for quality improvement his work was supported by the work of another researcher, Ishikawa who stated that training, problem solving, and quality circles are very crucial ways of achieving continuous improvement. The researchers also spoke about the work of Deming with his contribution of giving 14principles that has become the foundation of TQM and acknowledged Juran for identifying the three basic functions of a quality management process which are planning, organization, and control. To Juran these functions of quality management process are different levels in any programs for quality improvement. TQM and customer orientation It has been observe that only those business organizations that pay attention to the need of their customers and make efforts to meet those needs become successful. Naturally, customers have their perceived expectations of quality of products or service they want from businesses they patronize and when they get satisfied they stay, else they leave for somewhere else. This is traceable to why customer satisfaction receives much attention and emphasis in the field of marketing. Researchers studied the profit of 472 restaurants and their results showed that data collected about customer satisfaction rate at a time has a direct impact on the profit margin of an organization nine months thereafter and concluded that quality as perceived by customer is what determines return on investment of any company( Mehra and Ranganathan 2008). It is therefore very important for organizations to focus on customer satisfaction so as to build a long lasting relationship with them. Customer satisfaction was not given much emphasis in the past but these days with intense competition in the global market, Organizations have come to realize its importance to as to maintain their stance in the market. Now, they know well that customer satisfaction will lead to customer retention and profits improvements. Scholars stated opined that the chances of customer leaving an organization due to poor products or services quality would definitely be reduced when customer satisfaction is achieved by a company ( Mehra and Ranganathan 2008). Agus et al. 2000) established that a successful implementation of TQM by a company will enhance its customer satisfaction and lead to financial performance. Goldman (2005), stated for an organization to remain competitive , it must identify its customers’ needs and find a way of building them into the products and services designs and development. Some researchers share the believe that in order for a company to satisfy its customer, their needs must be identified and incorporated into the design and development of appropriate product or service ( Spring et al. 998). Chan et al. (2001) report that quality function deployment is one appropriate TQM techniques that is a customer oriented approach and translates the voices of customers into the design features of products and services. This technique has three objectives which are to identify the customer, what he wants and find ways of fulfilling those wants. Researchers stresses that QFD methodology works by relating customer requirements with the design features (Govers 2001) Researchers emphasize a company need of its customer loyalty, stressed that a company would retain its customers if only a higher level of service than those of its competitors is achieved (Alomaim, 2003). The measurement of quality is dependent on meeting the expectations and requirements of customer the first time and at every other time. The federal Quality Institute (FQI) states that â€Å"TQM is a comprehensive, customer-focused system that many organizations are adopting to improve the quality of their products and services† (Alomaim et al. 2003). Alomaim et al. 2003) stated that TQM is management at all levels in an organization with the objective of customer satisfaction. They went further to state the largest percentage of scores for this award. TQM in Services. Mehra and Ranganathan (2008) established that TQM has a wide application in the industry of health care to enhance customer satisfaction after they reviewed the work of Ingram and Chung (1997) who reported tha t successful adoption of TQM programs has led to maximally satisfied customers. Hasin et al. (2001) affirmed that hospitals have engaged TQM principles as a weapon to gain competitive advantage. Researcher conducted a study to investigate success factors that are critical to TQM programs among corporations in US by surveying literatures (Dayton 2003). This effort led to his discovery of ten TQM success factors that are critical which includes orientation of customer satisfaction , quality improvement measurement, planning operational quality, customer and people management, management of external interface, improvement information communication, structures that facilitate team work, strategic partnership with suppliers and organizational culture of quality. The cue for these factors was taken from Malcolm Baldrige National Quality Award. According to the results of the findings, it was revealed that quality management and organizational culture of quality as TQM most important success factors as it relate to organizational performance. These research efforts found support in the work of Sit et al. (2009) that highlighted six core TQM practices that is acceptable by award models for quality like European Excellence Model and Quality Award and MBNQA through reviewing of literatures on TQM practices. These six TQM core practices are human resources focus, strategic planning, information analysis, customer focus, leadership and process management. TQM in Manufacturing. Scholars studied the Australia manufacturing industries to examine the impacts of TQM programs on their operational performance and reported that application of TQM in an organization helps to achieve success in relationships among employee, customer satisfaction and performance in business ( Terziovski and Samson 1999). To support this view another researcher reported that Malaysian manufacturing industries enhance their financial performance by engaging TQM programs and traced this performance to their achievement of customer satisfaction (Agus et al. , 2000). It should be acknowledged that when organizations successfully implement TQM, the result is that high level of customer satisfaction and improved financial performance would be achieved. This stated fact finds supports from literatures on TQM and customer satisfaction. Mehra et al. (2001) strongly mphasized that customer focus play an important role towards implementing TQM and established that TQM is customer –oriented. They also affirmed that customer satisfaction and customer loyalty are important elements for organizations that possess the value of customer focus. Attempting to further stress the necessity of engaging TQM to improve customer focus, suggested that organizations must pay serious attention to customer satisfaction. Researchers established that literatures abounds that mention customer focus and suggested that definition of TQM in the future should give customer focus its rightful place (Mehra et al. 001). Chien et al. (2002) state categorically that a strong relationship exists between the customer satisfaction level a company can achieve and its commitment to TQM practices which determines its performance. Other researcher believed that there is need for further research that presents the TQM relationship with customer relations ( Kaynak 2003). The impacts of the practices of TQM on customer satisfaction have been examined by many researchers and its wide applications in manufacturing and service industries alike have been reported. TQM and cultural differences. Researcher contested that cultural differences among industry types and across nations will vary the applicability of quality programs ( Dawson 1995). In the author opinion, TQM has a strong inclination in the culture of Japanese which makes its adoption not applicable universally. He therefore suggests that businesses and nations that will adopt TQM should conduct studies on examining how it could be adapted to their cultures. This view finds support in the work of other researchers who express their believe that TQM is neither effective nor fit for business environment that involves multiple cultures. Some other scholars doubt that TQM is effective in service industries because of the uniqueness of this industry in that their product is not visible. These concerns made Mehra and Ranganatha ( 2008) to undertake a study in the literature of TQM and customer satisfaction. Based on the results of their findings, they affirmed that implementation of TQM programs in an organization improves customer satisfaction. They rejected the argument that the only culture where TQM programs will succeed is collectivistic and also established that TQM programs will succeed in both collectivistic and individualistic cultures and across business types and national cultures. The result of their research made them to redefine TQM â€Å"as a management strategy that, with sound design and successful implementation can be adopted to enhance customer satisfaction through a concerted focus on customer and that this strategy is equally applicable to both service and manufacturing businesses operating in varied global cultures. For managers with kin interest on successfully adopting TQM implementation, they suggested 3 action plans; develop unique skills for identifying customers’ needs in their workforce, train their employees to understand global market competitions and global customer, and train specific personnel on ways of determining the customer satisfaction level at sensitive and throughout the contact points that are major. Mehra et al. 2001) and kaynak (2003) stressed that there is need for research that examines the impact of TQM programs on performance of an organization. Researchers are of the opinion that there is need for studies that will investigate the relationship between organization performance and TQM practices. This view finds support from Yasin et al. (2004) who expressed their concern for the rare nature study reports that relates performance of an organization to its improvements efforts on quality. TQM and Human resources. Researcher examines in an empirical study the role of human resource management practices towards implementing TQM within the advanced technology companies and the results of their findings was that the practices of HRM impacts significantly on customer satisfaction (Yang 2006). Many business organizations have place strong emphasis on customer satisfaction as they believe it would help them to increase productivity and ultimately profitability. Yang (2006) argued that company must put structures in place for customer satisfaction management and that company need employees to maintain such structures. Other researchers carry out an investigation on the relationship between the role of HRM and client satisfaction in the health industry (Ott and van Dijk 2005). Their study explored activities of HRM such as employee involvement, transparent management, plan for personal development, on the job training, supportive management style. They found that the manager’ management style nfluences the employee satisfaction. When Sit et al. (2009) reviewed the work of Adsit et al. (1996) that examines the association that exist between customer satisfaction, employee attitude and performance evaluation. They reported that employee attitude have a significant positive impact on customer satisfaction which made them to conclude that human resource focus induced customer satisfaction. It is rather unfortunate that literatures of studies on the relationships between customer satisfaction and Organization’s vision are rare. Kantabutra and Avery, 2007) affirmed that what is found is a casual link of customer and employee satisfaction with the organizational vision. To this effect, these researchers embarked on an empirical study to investigate how organization’s vision affect customer and employee satisfaction in retails stores in Thai. The research findings revealed that organization’s vision, employee satisfaction, communication, motivation and empowerment enhanced customer satisfaction. Based on the findings of their result, It was established that vision significantly enhances customer satisfaction. Sit et al. (2009) carried out a research study to examine the relationships customer satisfaction and TQM practices based on the perception of managers in the service organizations that are TQM certified in Malaysia. They reported that TQM enhances customer satisfaction and went ahead to establish customer focus, human resources, leadership and information and analysis as critical success factor of TQM practices and that they induce customer satisfaction. It was revealed in their findings that human resources and information and analysis were TQM dominant practices because they have close relationship with Customer focus within the service organizations under consideration. Customer satisfaction and customer loyalty: (Bennette and Rundle-Thiele 2004) conducted an empirical study to examine the relationship between customer satisfaction and attitudinal loyalty of customers. The researchers work took premise from the previous literatures on the subject. They reported that out That four biggest bank in Australia ecorded customers’ dissatisfaction percentage of about 23-32 percent and they are among the nation’s six top companies that is public. It was surprising that their performance was not affected as they posted large profits. They found that customers still patronized these banks even though they were dissatisfied which made them to argue that customer loyalty and organization performance does not depend solely on the single factor of customer satisfaction even though this go against the popular opinion that abound in the literatures that satisfaction is what leads to the attitude of loyalty often display by customers. They established that these customers were simply loyal. While public relations make every effort to convince the public that customer satisfaction is necessary for customer retention, these researchers discovered from the literatures that in 2003, the Bank of America earnings reports that customer satisfaction level of 14 percent constitutes 5. 3 percent of its customers. The question then remains, what is the satisfaction level experienced by other 94. perfect? This further proved that customer satisfaction does not necessarily leads to customer loyalty. Customer satisfaction has become a factor that is of high significance to business organizations and marketers alike especially in the service industries. Organizations because of so much emphasis that is place on this subject often see it as the ultimate in order to sustain the stiff competition in the global business environment. It is believed that customer satisfaction will help companies to retain their customers so as to maintain their market share and ultimately achieve organizational performance. The researchers surveyed a sample of 267 businesses and investigated their satisfaction level and attitude of loyalty to the services of an advertising company(Bennette and Rundle-Thiele 2004). The result of their findings revealed that loyalty that is of high level do not in all cases due to high levels of customer satisfaction. They went further to stress that customers often stick to a particular company, not because they enjoy the quality of its services and concluded that while customer satisfaction will remain the core of any organizational performance, it should not be the only goal (Bennette and Rundle-Thiele 2004). They pointed that attitudinal loyalty which customers sometimes display is another factor that enhances the performance of an organization. Given that they have considered attitude of customers to be critical success factor to business performance, it would be necessary to consider the impact of employee satisfaction on customer satisfaction. This view find support from the work of scholar (Oakland 2003) who opined that performance as perceived by the customer will always be the core of TQM model but it need not be limited to this and there should be an extension of it to other stakeholders’ performance measures. Other researchers gave their suggestions for the need of further empirical researches that would examine the impacts of quality improvement efforts on organizational performance (Yasin et al. 2004, p. 45).

Payroll and personnel Essays

Payroll and personnel Essays Payroll and personnel Essay Payroll and personnel Essay This means that companies will have to tap into the psyche of the Gene Y in order to better understand their purchasing decisions and hence better gear their promotional activities in order to attract this cohort. The Gene Y adults sub group contraindicates loyalty characteristics as high in a developing market context against the established wisdom of low loyalty found in developed countries. The results of this paper would help marketers to rethink their strategies in this service industry. Finally, this research reconciles the gap between loyalty, stated preference and distinctiveness of brand personalities. Keywords : Generation Y, Customer loyalty, Influence, Marketing, Consumer behavior INTRODUCTION This is a phenomenological study of the Purchasing decisions of Generation Y (Gene Y) when deciding on which mobile service provider to subscribe to. The study is a qualitative one which was conducted with a convenience sample of students as well as graduates from two different private Universities. At this stage in the research, the attributes of mobile service providers sought by Generation Y will be generally fined as buying decisions made by Generation Y. There has been considerable Generation Y and their shopping behavior but there are still few studies of Generation Y and purchasing decisions in Malaysia. AIMS OF THE STUDY The aim of this study is to seek out the purchase decision made by Gene Y when it comes to making a decision on which mobile service provider to choose from. As such, the expectations (mobile service providers attributes expected) as well as personal values of the interviewees will be looked into. Also, it is interesting to note where they get these expectations from I. E. From their peers, media or family. The main purpose of this study is to further clarify 1083 if there is a existence of a gap between the purchasing decision made by the Gene Y cohort and the what attributes attract them into making that decision to choose a particular mobile service provider. REVIEW OF THE LITERATURE Brands and branding It is felt that the topic of brands and branding is very much the thing that influences the Gene Y today. As stated by La Ferule and Chant (2008), the decision to get branded products is the need to belong to the group / peers. This is because the peers have become the primary socializing agents for consumption values. La Ferule and Chant (2008) also add that amongst the determinants of materialism among adolescents in Singapore are from marketing communications and social influence factors. These are the main requirements in which a brand can survive in the Asian market. According to Temporal (2001), branding is a sophisticated process that puts together and sustains a complex mixture of attributes and values, many of which are intangible. The objective of branding is to produce a unique and attractive offering that satisfies both the rational and emotional needs of customers in a better way than the competition.

10 Deductive Essay Topics on Emma Larkin’s #8220;Finding George Orwell in Burma#8221;

10 Deductive Essay Topics on Emma Larkin’s #8220;Finding George Orwell in Burma#8221; If you are looking for facts on Emma Larkins Finding George Orwell in Burma so as to write a deductive essay, there are a handful of great facts from the book which pertain to the book to help you in your writing. These ten facts can prove most useful in helping you to support the claims you might be making in your next essay: In the book â€Å"Finding George Orwell in Burma†, Emma Larkin shows how the government of Burma uses surveillance, censorship, imprisonment, and the rewriting of history to instill fear in its citizens. The government has complete surveillance on its people. The Military Intelligence spies and informers are something spoken about often in the book, something which is so prevalent that people are always afraid to speak out or work with foreigners for fear of being reported to the spies. The emergency provisions act of 1950 provided the government with the ability to sentence any local citizen caught informing foreigners to seven years in prison. This law, and the threat of military intelligence spies contributes even more to the fear of being caught. Fear of having the wrong ideas, of speaking to the wrong person, all of that fear is what breaks apart groups and prevents individuals from sharing their same thoughts or concerns and rising up. When people do rise up, as they did in 1988, the government rewrites history. The generals were rewriting history is a quote from the book which shows how the government rewrote the names of places, streets, buildings, and even disposed of dead bodies and washed away blood from the streets as a way to make all of the people involved in the uprising literally disappear. They did not just kill them, they erased them from history. They erased the memory of the uprising and more. By erasing any evidence of an uprising as well as the evidence of what the government did to those who try to uprising is one of the many ways that the government is able to not only retain fear but use the tool of rewriting history. The Burmese government has a propaganda branch as well as a censorship board both of which work together to produce specific content which has already been approved for magazines as well as newspapers. These two units even create the curriculum for all schools. By censoring all media, the Burmese government is able to maintain complete control of the people by alleviating any potential for motivation or uprisings, and also ensuring that people only hear what the government wants them to hear. By limiting what people have access to, they limit what people think. The government even limited foreign influence. Foreign journalists and writers are not allowed into the country and anyone who has a notebook, camera, or other type of photographic film is continually under surveillance for the duration of their trip. Materials can be reviewed by police as well as military intelligence spies who can delete items that they do not want the individual having. They even have the ability to take away the physical instruments such as a camera and immediately deport the person who owned the camera. If an individual is filming or taking pictures of those locals who are filmed or photographed are also at risk for being detained by police. All of these tools which are used by the government are highly spoken about by Aung San Suu Kyi and reflect strongly on George Orwells contents contained in 1984. Panopticon is the term from George Orwells writing which remains at the center of this type of surveillance. Other terms are also prevalent. Newspeak is a wonderful term which applies to the content distributed by the censorship board. Room 101 refers most strongly to detainees. Another main theme in the writing of George Orwell is out of surveillance. Big brother surveys every aspect of life and infiltrates even the thoughts of its citizens in much the same way that the Burmese do to their people today. Aung San Suu Kyi’s father was a democratic leader of Burma until a coup left him dead. Aung San Suu Kyi took over her father’s role and was soon punished by the military leadership in charge. She married an Englishman and with him had two children, but when she spoke out against the corruption in the government she was placed under house arrest and prohibited not only from seeing her children, but in many cases from having her children visit her. Aung San Suu Kyi was elected in a democratic process once already but the military leadership declared that they were not going to give up their power, after which San Suu Kyi was placed again either in phases of house arrest or would be allowed to leave the country but upon doing so, not allowed back in. She continued to fight alongside her party and to raise international awareness about the seriousness of the human rights abuses. She went on a hunger strike while under house arrest which garnered a great deal of media attention. As of 2015, Burma had open and free elections yet again, and this time Aung San Suu Kyi’s party was elected yet again. The military has stated that it will not contest the results and that it plans to allow the party to assume its role as the new leader. If this takes place, the new party is allowed the authority not only to elect the leader of the country, but other cabinet members. As of late, the former military power changed the constitution to prohibit San Suu Kyi from attaining the role of president, which is a rule that can be overturned if the military leadership keeps to its word and allows the party and San Suu Kyi to assume the power they have been given by their people through the 2015 elections. This book is very interesting to research. That’s why there are also 20 topics on â€Å"Finding Orwell in Burma† by E. Larkin that can be tackled by writing a deductive essay according to our guide. References: Cady, John F.  A history of modern Burma. 1960. Chakraborty, Basanti D. Aung San Suu Kyi.  A Critical Pedagogy of Resistance. SensePublishers, 2013. 121-123. Davison, Peter, Hoepffner Prà ©face de Marie Hermann, and Jean-Jacques Rosat.  George Orwell. Palgrave Macmillan, 1996. Harvey, Godfrey Eric.  History of Burma. Asian Educational Services, 2000. Kyi, Aung San Suu.  Aung San Suu Kyi. 1989. Kyi, Aung San Suu. Freedom from fear.  Index on Censorship  21.1 (1992): 11-30. Kyi, Aung San Suu. Voice of hope.  Index on Censorship  26.3 (1997): 162-168.

Biography of Marcel Duchamp, Modern Art Revolutionary

Biography of Marcel Duchamp, Modern Art Revolutionary The French-American artist Marcel Duchamp (1887–1968) was an innovator, working across mediums such as painting, sculpture, collages, short films, body art, and found objects. Known as both a pioneer and a troublemaker, Duchamp is associated with several modern art movements, including  Dadaism,  Cubism, and  Surrealism, and is credited for paving the way for  Pop,  Minimal, and Conceptual art. Fast Facts: Marcel Duchamp Full Name: Marcel Duchamp, also known as Rrose Sà ©lavyOccupation: ArtistBorn:  July 28, 1887 in Blainville, Normandy, FranceParents Names: Eugene and Lucie DuchampDied: October 2, 1968 in Neuilly-sur-Seine, FranceEducation: One year of school at the Ecole des Beaux Artes in Paris (flunked out)Famous Quotes: The painting is no longer a decoration to be hung in the dining room or living room. We have thought of other things to use as decoration. Early Years Duchamp was born on July 28, 1887, the fourth child of seven born to Lucie and Eugene Duchamp. His father was a notary, but there was art in the family. Two of Duchamps elder brothers were successful artists: the painter Jacques Villon (1875–1963) and the sculptor Raymond Duchamp-Villon (1876–1918). In addition, Duchamps mother Lucie was an amateur artist and his grandfather was an engraver. When Duchamp came of age, Eugene willingly supported his son Marcels career in art. Duchamp made his first painting,  Church in Blainville, at  the age of 15, and  enrolled in the Academie Jullian at Pariss École des Beaux-Arts. In a series of interviews published after his death, Duchamp is quoted as saying he couldnt remember any of the teachers he had, and that he spent the mornings playing billiards rather than going to the studio. He ended up flunking out after one year. From Cubism to Dadaism to Surrealism Duchamps artistic life spanned several decades, during which he reinvented his art time and again, often offending critics sensibilities along the way. Duchamp spent most of those years alternating between Paris and New York. He mingled with the New York art scene, forging close friendships with American artist  Man Ray, historian Jacques Martin Barzun, writer Henri-Pierre Rochà ©, composer Edgar Varà ¨se, and painters Francisco Picabia and Jean Crotti, among others.   Marcel Duchamp, Nude Descending a Staircase No. 2 (1912). Public domain. ​ Nude Descending a Staircase (No. 2)  deeply offended the Cubists, because although it selected the color palette and form of Cubism, it added a reference to explicit perpetual motion and was seen as a dehumanized rendering of the female nude. The painting also created a big scandal at the 1913 New York Armory Show of Europe, after which Duchamp was heartily embraced by the New York crowd of Dadaists. Marcel Duchamp, Bicycle Wheel (1913). Dan Kitwood / Getty Images Bicycle Wheel  (1913) was the first of Duchamps readymades: primarily manufactured objects with one or two minor tweaks to the form. In Bicycle Wheel, the fork and wheel of a bicycle are mounted on a stool. The Bride Stripped Bare by her Bachelors, Even  or  The Large Glass  (1915–1923) is a two-paned glass window with an image assembled out of lead foil, fuse wire, and dust. The upper panel illustrates an insect-like bride and the lower panel features the silhouettes of nine suitors, shooting their attention in her direction. The work broke during shipment in 1926; Duchamp repaired it about a decade later, saying, Its a lot better with the breaks. DidBaroness Elsa SubmitThe Fountain? Marcel Duchamp, The Fountain (1916). Photographed by Alfred Stieglitz. Public domain. There is a rumor that  The Fountain  was not submitted to New York Independents Art Show by Duchamp, but rather by the Baroness Elsa von Freytag-Loringhoven, another Dada artist who played with gender and performance art and was among the more outrageous characters of the New York art scene. While the original is long gone, there are 17 copies in different museums around the world, all assigned to Duchamp. After Renouncing Art Marcel Duchamp, Etant donnes (1946-1966). Mixed media assemblage.  © Artists Rights Society (ARS), New York / ADAGP, Paris / Succession Marcel Duchamp. Fair use. In 1923, Duchamp publicly renounced art, saying he would spend his life on chess. He was very good at chess and was on several French chess tournament teams. More or less secretly, however, he continued work from 1923 to 1946 under the name Rrose Sà ©lavy. He also continued to produce readymades. Etant donnes  was Duchamps last work. He made it in secret and wanted it shown only after his death. The work consists of a wooden door set in a brick frame. Inside the door are two peepholes, through which the viewer can see a deeply disturbing scene of a naked woman lying on a bed of twigs and holding a lit gaslight. The Turkish artist Serkan Ãâ€"zkaya has suggested that the female figure in Etant donnes is, in some respects, a self-portrait of Duchamp, an idea also put forward in 2010 by artist Meeka Walsh in an essay in BorderCrossings.   Marriage andPersonal Life Duchamp described his mother as distant and cold and indifferent, and he felt that she preferred his younger sisters to him, a preference that had a profound effect on his self-esteem. Although he presented himself as cool and detached in interviews, some biographers believe that his art reflects the strenuous efforts he made to deal with his silent rage and unmet need for erotic closeness. Duchamp was married twice and had a long-term mistress. He also had a female alter ego, Rrose Sà ©lavy, whose name translates to Eros, such is life. Death and Legacy Marcel Duchamp died at his home in Neuilly-sur-Seine, France on October 2, 1968. He was buried in Rouen under the epitaph, Dailleurs, cest toujours les autres qui meurent (Besides, its always the others who die). To this day, he is remembered as one of the great innovators in modern art. He invented new ways of thinking about what art can be and radically transformed ideas about culture. Sources Cabanne, Pierre.  Dialogues with Marcel Duchamp. Trans. Padgett, Ron. London: Thames and Hudson, 1971. Print.Duchamp, Marcel, Rrose Sà ©lavy, and Ann Temkin. Of or By.  Grand Street  58 (1996): 57–72. Print.Frizzell, Nell. Duchamp and the Pissoir-Taking Sexual Politics of the Art World. The Guardian November 7 2014. Web.Giovanna, Zapperi. Marcel Duchamps Tonsure: Towards an Alternate Masculinity.  Oxford Art Journal  30.2 (2007): 291–303. Print.James, Carol Plyley. Marcel Duchamp, Naturalized American. The French Review 49.6 (1976): 1097–105. Print.Mershaw, Marc. Now You See Him, Now You Don’t: Duchamp From Beyond the Grave. The New York Times Sept. 29, 2017. Web.Paijmans, Door Theo. Het Urinoir Is Niet Van Duchamp (The iconic Fountain (1917) is not created by Marcel Duchamp).  See All This  10 (2018). Print.Pape, Gerard J. Marcel Duchamp.  American Imago  42.3 (1985): 255–67. Print.Rosenthal, Nan. Marcel Duchamp (1887–1968 ).  Heilbrunn Timeline of Art History. The Metropolitan Museum 2004. Web. Spalding, Julian, and Glyn Thompson.  Did Marcel Duchamp Steal Elsas Urinal?  The Art Newspaper  262 (2014). Print.Speyer, A. James. Marcel Duchamp Exhibition.  Bulletin of the Art Institute of Chicago  (1973–1982) 68.1 (1974): 16–19. Print.Walsh, Meeka. The Gaze and the Guess: Fixing Identity in â€Å"Étant donnà ©s.† BorderCrossings 114. Web.

Toyota Motor Corporation Essay Example | Topics and Well Written Essays - 500 words

Toyota Motor Corporation - Essay Example Capital is one of the key aspects examined here. The company profitability in 2011 has gone down and capital funding reduced. It has a large capital reserve .the first quarter has experienced a decrease of 17.2% in sales. This indicates future drops and forecast with the economic times. Debt to equity ratio is 0.69. This indicates that the company is more funded with equity than debts. Current ratio of is 1.0 in the past one year. This indicates that the company has liquidity value overall. There have not been significant changes in its shareholders equity within the first quarter. This indicates that the shareholders have not forsaken their duties in this company. Character is analyzed in terms of the willingness to repay the loan. A credit report is generated on Toyota’s borrowings, tax remittances, any court proceedings on default, past loaners, and overall honoring the debts. The length of the present debt is analyzed as well as the amount owed. Toyota is current paying a fine of $16.4 million for a recall suit. This has jeopardized the power leadership in the automobile industry. FICO scores of 300-800 are used and it is said, the higher the score the better the customer is worth. Collateral is the asset or guarantee placed that can be seized by the company in case the customer default in repayments. At Toyota, current assets and fixed assets stands at 28 387 556 yen a drop from last year’s value of 29 million yen.

Interview about American Culture Essay Example | Topics and Well Written Essays - 750 words

Interview about American Culture - Essay Example The first opposition was based on the fact that college students are most of the times not responsible individuals and having such a dangerous weapon with them is the worst idea ever. John tells me a brief story of how when he was in his freshman year he attended a fraternity party which he was curious to know what it was about and if he could fit or not. The only thing present other than numerous girls in semi-nude states were the many bottles of beer, cans and jugs of the beer as well as numerous drugs being smoked openly and being passed around. To cut the story short, fight erupted over a girl and beer bottles flew all over but what was vivid was the unmistakable sound of a gun and a body flying into the air and blood sputtering everywhere. Three students had been shot and one died. This was a drunken mistake which is the order of the weekend and sometimes even weekdays for the college students. They drink and their thinking becomes impaired and hence cannot comprehend the magnitude of having such a weapon at hand. According to him fatalities or serious injuries are bound to be the order of the day for the college administration to clean up. They will shoot their opponents or those who anger them in a drunken mistake that cannot be undone when one sobers up. The other reason that makes him oppose such a moral issue in America is the intensity in which aspiring student leaders’ campaign to be elected. These elections are so intense and tension as well as temper rises. It is not uncommon for fights to erupt between supporters of these opponents where minor injuries occur. He explained that if students are allowed to carry concealed weapons no matter what restrictions may be applied, they are bound to appear in such demonstrations and campaign and people are bound to get hurt in the long run. He insists that the states that have already authorized such a

International Arbitration Dissertation Example | Topics and Well Written Essays - 2000 words

International Arbitration - Dissertation Example The Second Chapter deals with the research methodology adopted in this work. A doctrinal approach was followed in this research work. The Third chapter provides a Literature Review. In this chapter, many case studies were included to examine the effectiveness of investment arbitration. Moreover, scholarly reports and extant literature on the topic were scrutinised. The Fourth Chapter deals with a discussion of the findings and the fifth chapter deals with conclusions. Ambiguity in the interpretation of the treaty provisions, lack of expertise in ministries in case of developing countries, bias on the part of the arbitrator are some of the reasons identified for the lack of success of investment arbitration. Shortcomings with International Investment Arbitration Chapter 1 – Introduction Investment treaty arbitration is significantly different from other types of arbitration. In investment arbitration, the arbitrator is empowered to make decisions that are final. This type of ar bitration brings to the fore a number of issues relating to impartiality and independence. In the other types of arbitration, the final decision is taken by the court.1 As is well known, the courts enjoy independence from private and state power. Such independence is promoted by providing judges with a secure tenure, precluding outside remuneration and the adoption of an objective procedure of assigning cases. These factors are conspicuous by their absence in investment arbitration. As a consequence, it is not uncommon for these arbitral awards to be influenced by inappropriate factors. 2 These safeguards do not find a place in investment treaty arbitration. A class of inappropriate influences is that related to the career and financial interests of arbitrators. These arbitrators do not have secure tenure and engage in remunerative activities that are external to their role as adjudicators. 3 The independence and impartiality of the investment arbitral process is crucially dependent on the existence of openness. In the absence of transparency, it become difficult if not impossible to confirm the integrity and fairness of the decision making process. 4 Arbitrations related to investment treaties emerge from bilateral and multilateral treaties formed between countries to promote foreign investment. In general, such treaties incorporate provisions for settling disputes between a private foreign investor and the host nation by arbitration, under public international law. 5 Contemporary international arbitration is widely believed to have commenced with the Jay Treaty of 1974. This treaty was entered into by the US and Great Britain. Private international arbitration had not developed during that epoch and there was a predominance of international arbitral commissions.6 Subsequently there was an increase in instances of private international commercial arbitration. However, this system of arbitration has not yet developed to any significant extent. Wider acceptance of this method of dispute resolution could render it more transparent. Such arbitration views confidentiality as a significant feature of the dispute resolution. Accordingly, if the parties are in favour of keeping their dispute resolution confidential, then they have to incorporate relevant clauses in their arbitration contract. 7 Another method of ensuring confidentiality is to make a reference in

'radical change Essay Example | Topics and Well Written Essays - 2500 words

'radical change - Essay Example On the other hand, in the development process, a large organisation may come face-to-face with momentous need for radical and fundamental change. In most instances, changes in a large organisation may be triggered by several circumstances that include: emerging threat from a competitor, decision to expand the company’s market, unexpected reduction in the company’s production and profitability, change in customers’ needs and demands as well as sharp slide in the company’s production (Pardo Del Val and Fuentes 2003, p.149). Therefore, to ensure the success of any radical change in an organisation, leader and managers ought to come up with a promising and an effective mechanism to facilitate effective implementation of the required change. Additionally, the adoption of a strategy that would incorporate ideas and views from all stakeholders is also essential and critical for the company’s development (Thornhill, Lewis, Millmore, and Saunders 2000, p.11) . The essay below will as a result identify and expound on the most effective means of addressing the financial crises in Associated Dairies & Farm Stores Limited

Leader Follower Communication Research Paper Example | Topics and Well Written Essays - 1250 words

Leader Follower Communication - Research Paper Example This paper illustrates that a leader is expected to be honest, and manage to gain his followers’ trust, as the latter determine if the leader is effective or not. Moreover, followers are in a position to determine whether a leader should be followed or not. Followers are different and hence require different forms of leadership. For instance, new employees may require more supervision compared to experienced employees, while an employee who is de-motivated may require a different form of leadership compared to the motivated employee. The growth of followers is determined by the effectiveness of a leader. Generally, there exist several types of followers, including the effective follower, who is independent and active, the conformist follower who is dependent of the leader but also active, and the alienated follower who is independent but not much of a team player. In addition, there is the passive follower who is prone to resistance and therefore requires a high level of super vision, and the pragmatic follower who is normally stuck in the middle, as he is not sure on his stand and sometimes maximize on their self-interest only. In addition, leadership varies with situations, such that a certain type of leadership may be applicable in one situation but it may not be applicable in another. Leaders and followers differ in that everyone can be a follower but not all can be leaders since leadership is not only a position defined by a state of mind and character. Followership is the willingness to follow a leader or to be led; however, a leader can as well be a follower, as he has to follow his superiors and his followers. For instance, in the case of a flight captain who gives orders to his crewmembers, if the crew does not understand, he goes ahead and teaches them on how to attend to that particular matter, thereby becoming a follower since he reacted to the actions of his followers. In this research, a selection of followers was made from nurses who report to doctors, a clerk who reports to the manager, a personal secretary who reports to the managing director and technician who reports to the head engineer.

Marketing Research and Segmentation Paper Example | Topics and Well Written Essays - 1500 words

Marketing and Segmentation - Research Paper Example The author of this research essay "Marketing Research and Segmentation" considers that marketing can help a firm to improve its image in the market and expand its customer base. He analyses the real existing example - Macquarie University Hospital. He makes a brief description of the hospital and makes a market research – psychographic & lifestyle analysis. An appropriately customized lifestyle analysis has been used for helping the organization to proceed to market segmentation. In this way, the relationship between the organization and its customers would be improved leading the organization to a long – term growth. In conclusion the author sums up that the lifestyle analysis of people in NSW can help marketers in Macquarie University Hospital to develop an effective marketing plan based on market segmentation, in terms of income and gender. However, the potential drawbacks of lifestyle analysis, as analyzed earlier, should not be ignored. Also, marketers in the Macquarie Hospital should take into consideration the fact that in current market conditions, which are highly turbulent, it is difficult for market trends to remain unchanged. By the way, the author is accurate with demographic information: the demographic information used in this paper has been based on reports published by the Australian government and the Australian Bureau of Statistics. From this point of view, the validity and the accuracy of information used in the development of this study could not be doubted.

Leader Follower Communication Research Paper Example | Topics and Well Written Essays - 1250 words

Leader Follower Communication - Research Paper Example This paper illustrates that a leader is expected to be honest, and manage to gain his followers’ trust, as the latter determine if the leader is effective or not. Moreover, followers are in a position to determine whether a leader should be followed or not. Followers are different and hence require different forms of leadership. For instance, new employees may require more supervision compared to experienced employees, while an employee who is de-motivated may require a different form of leadership compared to the motivated employee. The growth of followers is determined by the effectiveness of a leader. Generally, there exist several types of followers, including the effective follower, who is independent and active, the conformist follower who is dependent of the leader but also active, and the alienated follower who is independent but not much of a team player. In addition, there is the passive follower who is prone to resistance and therefore requires a high level of super vision, and the pragmatic follower who is normally stuck in the middle, as he is not sure on his stand and sometimes maximize on their self-interest only. In addition, leadership varies with situations, such that a certain type of leadership may be applicable in one situation but it may not be applicable in another. Leaders and followers differ in that everyone can be a follower but not all can be leaders since leadership is not only a position defined by a state of mind and character. Followership is the willingness to follow a leader or to be led; however, a leader can as well be a follower, as he has to follow his superiors and his followers. For instance, in the case of a flight captain who gives orders to his crewmembers, if the crew does not understand, he goes ahead and teaches them on how to attend to that particular matter, thereby becoming a follower since he reacted to the actions of his followers. In this research, a selection of followers was made from nurses who report to doctors, a clerk who reports to the manager, a personal secretary who reports to the managing director and technician who reports to the head engineer.

Current Police Vehicle Pursuits Policies and Procedures Essay Example for Free

Current Police Vehicle Pursuits Policies and Procedures Essay Why We Need Policy It is important to recognize that to use high speed methods in vehicle pursuit can only have risks reduced by un-holding a standardized guide as to how to proceed with the least of harm. The use of policy is an important element in any delivery of social and care service. Codes of practice provide parameters as to what needs to be recorded, how actions are to be undertaken and to realize the inherent moral obligation to ensure the rights and dignity of all stakeholders (New Jersey Police Department, 2001). Though, to provide consistency in application and resolution of dilemmas it is critical that report forms have an integrated presentation so that they can be used across situations, and across levels of staffs. Present Policy Currently there are written policies existing in every police station in North America instigated by the National Institute for Justice (NIJ). However, these differ amongst agencies, which has resulted in the indetermination of how best to deliver best practices in police vehicle pursuit (Alpert, 1997). A standardized form of pursuit policy would allow for better comparisons across agencies, and to quantify practices (Department of Public Safety, 2000). Recommended Policy Changes Develop and monitor a system to record information about pursuit driving. This will include narrative and multi-media forms, such as video, webcam and when necessary mobile camera and video. Continuous review and revision where necessary of pursuit policies. The quality and direction of these documents need to be valid and relevant and respect the rights and welfare of all stakeholders. Provide ongoing pursuit-specific training that includes ethical debating and written observation techniques Provide training and supervision across policies to ensure staffs in critical thought, inclusive decision-making and consistent deliver of services. Cultivate a culture of disclosure, reflection and critical analysis of responsibility for pursuit-actions amongst staffs. This includes having a supervisor read through and deliberates as to the appropriateness of pursuit activities in afteraction reports). Emphasize and make salient the ongoing risks and dangers of pursuit to guard against complacency of safety issues across time and experience. Establish a minimum criteria to meet a low offense as compared to a high offence to determine when a decision be made to continue or to initiate pursuit of a suspects vehicle. Train to recognize when public endangerment outweighs a decision to pursue; for example with incidents of traffic congestion Provide categories (ranking of criminal activities) and risk standards (rated from low to high) that allow staffs to easily and rapidly make distinctions during a chase Create a chase matrix from category scales to provide a set of specific standards that aid decision-making as to whether to start or continue a pursuit.   Conclusion Police pursuit is a controversial issue in social discourse, due to the inherent dangers to police, the pursued and the public. Formulation of a policy that adequately provides categories of risks and standards, and emphasizes the severity of the offence to determine if a chase is initiated or continued, appears to be the way to insure a consistent high level of best practices in pursuit. Ultimately, policy must seek to limit pursuit to only the most violent felons whilst resulting in the least risk to the public. Tragedy of road collisions due to police vehicular pursuit highlights the critical need for such policy. References Alpert, G. (1997) Police Pursuit: Policies and Training. Series: NIJ Research in Brief. Retrieved November 8, 2007 from http://www.ncjrs.gov/txtfiles/164831.txt Department of Public Safety (2000) Uniform Statewide Pursuit Policy. Retrieved November 8,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2007 from http://www.ct.gov/dps/cwp/view.asp?a=2151q=294336 New Jersey Police Department (2001) Police Pursuit. Retrieved November 8, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.state.nj.us/lps/dcj/agguide/vehpurs_2001.pdf

Immunological Responses to Malaria

Immunological Responses to Malaria Our immune system is comprised of many specialised components, which work collectively to defend the body from harmful foreign bodies. Knowledge of the immune response elicited during malarial infections mainly comes from research using small animal models such as rodents; Plasmodium berghei and Plasmodium yoelii are species of rodent malaria commonly used in studies. Although an immune response is elicited against malaria, in many individuals the parasite is not effectively eliminated, allowing the parasite to multiply and induce clinical symptoms. Due to the morphological transformations occurring, a different group of immune components will be stimulated at different stages of the life cycle. Pre-erythrocytic stage Following immunisation of irradiated sporozoites, sterile protective immunity against malaria can be induced in all models studied, including humans (Nussenzweig et  al., 1967; Edelman et al., 1993; Doolan Hoffman, 2000). Rodent models have implicated antibodies as mediators of this protective immunity; Potocnjak et al. found that monoclonal antibodies against plasmodium berghei sporozoite proteins neutralised the parasite, blocking hepatocyte invasion and protecting mice from subsequent infection (Potocnjak et al., 1980). However, as discussed by Good Doolan, parasite elimination in humans by antibodies is unlikely, as high levels of pre-circulating specific antibody would be required at sporozoite inoculation to prevent hepatocyte infection (Good Doolan, 1999). In addition, studies have demonstrated that antibodies do not mediate protection and instead cell mediated responses are involved (Belnoue et al., 2004). Schofield et al. highlighted the significance of a group of T lymphocytes called cytotoxic CD8+ T cells and the cytokine interferon-gamma (IFN-ÃŽÂ ³). Mice immunised with attenuated sporozoites were not protected from malarial infection when depleted of CD8+ T cells, and when IFN-ÃŽÂ ³ was neutralised mice were no longer immune (Schofield et al, 1987). Other studies have reported similar conclusions, suggesting CD8+ T cells and IFN-ÃŽÂ ³ are important mediators of an immune response against pre-erythrocytic stages, as reviewed by Doolan Martinez-Alier (Doolan Martinez-Alier, 2006). However little is known of the activation or mechanism of CD8+ T cells in malarial infection. Rodent models have suggested naà ¯ve CD8+ T cells in the lymph nodes near the site of inoculation or in the liver become activated through coming into contact with antigen presenting cells called dendritic cells (DCs), which prime CD8+ T cells through cross presenting sporozoite antigens such as CSP. D Cs internalise, process and present antigens in association with MHC class I molecules to CD8+ T cells. After specific interaction and co-stimulatory molecule signals, CD8+ T cells become activated and migrate to, or stay in the liver, where they can eliminate parasitised hepatocytes (Jung et al, 2002; Amino et al., 2006). Usually CD8+ T cells kill via cytotoxic mechanisms; however immunity to P. berghei sporozoites in mice was found to be independent of cytotoxicity molecules fas and perforin, which suggests the cytokine secretion of CD8+ T cells, eliminates parasites (Renglli et al., 1997). Evidence also indicates IL-12 and natural killer (NK) cells are important for CD8+ T cells to carry out effector functions (Doolan Hoffman, 1999). CD4+ T cells are essential for CD8+ T cell effector responses and optimal functioning; IL-4 secreting CD4+ T cells are crucial (Carvalho et al., 2002; Doolan Martinez-Alier, 2006). Furthermore, CD4+ T cells have anti-parasitic functions; CD4+ T cells clones derived from mice immunised with irradiated sporozoites, provided protection against sporozoite infection in malaria-naà ¯ve mice (Tsuji et al., 1990). Belnoue et al. proved both CD4+ T cells and CD8+ T cells were important to eliminate pre-erythrocytic P. yoelii in mice; protection was mediated by IFN-ÃŽÂ ³ production and dependent upon nitric oxide (NO) (Belnoue et al., 2004). The toxic effects of NO, suggest it is a critical mediator of effectively eliminating malaria. The mechanisms remain undefined; studies have implicated many different immune components, which can singularly or collectively confer protection in rodent models, with parallel studies identifying different critical mediators. Erythrocytic stage Passive transfer studies provide evidence that antibodies are important in eliminating parasites; antibodies from malaria-immune individuals successfully treat individuals with malaria (Cohen S et al, 1961). Furthermore immunity in individuals living in malaria endemic areas may be mediated by high concentrations of antibody specific for a variety of erythrocyte stage parasitic antigens (Osier et al, 2008). As reviewed by Beeson et al., antibodies play a role and are likely to target merozoite proteins, such as MSP-1, to prevent erythrocyte invasion. Antibodies may also target parasitic ligands on the surface of PRBCs such as PfEMP-1. Antibody mechanisms may include inhibition of parasitic development or assist cell mediated destruction of PRBCs or merozoites through opsonisation or via the complement system (Beeson et al., 2008). As discussed by Engwerda, the spleen is a primary site of cell mediated immune responses against erythrocytic parasites (Engwerda et al., 2005). Murine models have highlighted the significance of CD4+ T cells in eliminating malaria and suggest they are important for gamma-delta T cell (ÃŽÂ ³ÃƒÅ½Ã‚ ´ T cell) expansion in the spleen during infection (van der Heyde et al.,1993). Research suggests that DCs internalise parasites, mature and migrate to the spleen, where they can present parasitic antigens in association with MHC class I molecules to naà ¯ve CD4+ T cells. The subsequent differentiation of CD4+ T cells, through IL-12 secretion from DCs, mediates protective immunity against erythrocytic malarial parasites. Th1 cells activate macrophages through the secretion of IFN-ÃŽÂ ³ and Th2 cells assist B cell maturation for the production of antibodies through IL-4, IL-6 and IL-10 secretion (Taylor-Robinson, 1998; Good Doolan 2010). The production of IL-12 is also believed to ac tivate natural killer (NK) cells, which secrete IFN-ÃŽÂ ³. Cytokine secretions from activated cells simulate a positive feedback loop, amplifying the immune response. Using mice, Couper et al. demonstrated that monocytes/macrophages are crucial to eliminate malaria; the infection got worse in mice depleted of these cells. Evidence suggested there are other pathways of activating macrophages other than T cells and IFN-ÃŽÂ ³ (Couper et al., 2007). Activated macrophages secrete TNF-ÃŽÂ ±, a mediator of inflammation, which is believed to participate in the pathogenesis of malaria. Macrophages destroy some PRBCs through phagocytosis and by the release of toxic free radicals such as NO (Good Doolan, 2010). Therefore antibodies, T cells, cytokines, macrophages and free radicals are likely to all play a role in the immune response against the symptomatic stage of the malaria life cycle.