Media and Globalization - 1909 Words

The Media and Globalization Globalization contains many factors, which can be studied in a wide range of ways. It can be analyzed on a macro level or a micro level, with many contributors. Terhi Rantanen, in her book The Media and Globalization, explores the media as a contributor to globalization. While explaining the many level media’s impact is seen, she chooses to show the micro level of its impacts in relation to globalization. She explains several factors of the role of media such as the transformation of the media, time and space, nationalism, de-territorialization and also through several scapes. The scapes that I will be touching on, which are the micro level of the analysis, are ethnoscapes, financescapes, mediascapes and†¦show more content†¦Media has a great impact on people’s lives; it brings people together and forms a common bond, adding to globalization. The sharing of news through television, radio, and newspapers creates a common experie nce for everyone who sees it. An example of this on a micro level is when demonstrators take to the streets after seeing acts of violence on television and all share in the same feelings of fighting for the cause. This also shows how space is taken away through media; it creates an instant connection with the outside world. One major media that does this is the Internet. Through the Internet anyone can gain information or images from anywhere. Utilizing these benefits of the media can be seen on a more micro level, such as using the Internet and phone to keep in touch with family. This keeps a connection and sense of belonging to a specific place without having to physically be there. The Finnish family uses the Internet to keep in touch with each other and to stay connected to the community of Finnish people. There are so many communities brought together through media that the sense of physical space has been transformed into something new. Expanding upon this idea of the transformation of people and their interactions through media, national identity and de-territorialization must be discussed. National identity is traditionally seen as the connection people have who live inShow MoreRelatedGlobalization, Globalisation, And Media Related Globalization1869 Words   |  8 PagesA global society is where the whole world is seen as one international society, instead of separate nation states, as a result of globalization. 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