Mkt week

Do you agree with Virgins marketplace diversification strategy? If so, what other(a) markets should they comply? If you disagree, what should be their business focus? diversification is most commonly understood through the pecuniary world, where 1 should cede a diverse range of investments. Mixing specie that are countercyclical the performance of certain pecuniary resource is not correlated to the performance of others.Usually when one set of funds are down, the prise of another set of funds is up. This is where companies analogous the Virgin separate hand over adopt this kind of strategy to diversify their yield line. Dixon (2009) explains what when building a customer base, it is a good idea to begin cultivating manifold customers in different industries. Then, this approach is change to include tar descend markets that gull the countercyclical method that has been proven to work in the financial field.After targeting diverse groups of customers, companies (li ke the Virgin Group) should then put away in aggressive marketing and gross revenue efforts to win new customers in the targeted markets (Dixon, 2009). In order for Virgin to pursue other markets they should 1) gain clear understanding of the wants and inescapably of perspective customers ND markets, and 2) show that they drop a unique capability for clashing these requirements (Dixon, 2009). I believe the Virgin Group should get involved with renewable animation projects, even on small cuticle targeting consumers.Sustainability and being green are keen topics right now that consumers like to get behind. Since they have so much info already on current electronics customers, they groundwork use this to target items like solar chargers or recycled material packaging for electronic items. 2. How about some other examples of companies that have built their prise proposition nigh the image variable? Other companies that have been successful are for example Apple, who doubtless ly has created value to its customers who are very allegiant to the brand.Customers recognize the bitten apple image crosswise the spectrum and identify it with prime(a). BMW and Mercedes Benz are other companies that have used their image to build value for customers. Whenever anyone thinks of these two brands, they immediately think prodigality and high end/high quality vehicles.