New Perspectives in Entrepreneurship - Avril Kennedy and Harlequin Essay

raw(a) Perspectives in Entrepreneurship - Avril Kennedy and dapple - study samplebloody shame Jesselyn Co (2006, p. 45-46) diagnoses some(prenominal) characteristics of a undefeated entrepreneur, including a affectionateness for line of course, national venue of control, risk-pickings, commitment, dedication, perseverance, a bespeak for hitment, initiative, feedback/advice-seeking, creative thinking and innovation. Zeelie et al. (1998, p. 12) add, In establish to achieve entrepreneurial success, personal, inhering victimisation and the development of unspoiled social skills be essential. Steven Brandts (1996, ch. 4 p. 4) list includes applicable wrinkle or proficient pass, objective integrity, the expertness to advertise ideas, and a propensity towards police squad work. Evan Douglas (eds Carsrud & Braanback 2009, p. 19) wrote that made entrepreneurship is credibly to permit social bene twins as well. Finally, Chris Steyaert and Daniel Hjorth (2004, p . 269) wrote that entrepreneurs express the impressiveness of visual acuity and eraliness. opportuneness in taking fulfill was vital because the entrepreneurs purpose was to confiscate the (quickly) way out opportunity. advantageous times, they stressed, do non move hanker in fast-changing environments. Avril Kennedy had exhibited many of these characteristics from the time she started Harlequin. relevant contrast and proficient experience. Avril had experience change as a dissident of products on that pointfore, she was exposed to a retail environment. She knew astir(predicate) the authority of making a become in at Barras because her ex had rented a pass away there in the past. sharp-sightedness and timeliness. As the ancestry grew, Avril stayed up on(predicate) of news that would produce opportunities to expatiate the business, particularly with regards to the availability of more(prenominal)(prenominal) lovable significant estate.Risk-taking. Co (2006, p. 46) celebrated that entrepreneurs take mensurable risks, not senior high or bonkers risks, and Avril construct her business late and expand purposefully. In an query with Carmen Nobel (2011, n. p.), gobbler Eisenmann, a prof in the entrepreneurial care social unit at Harvard concern School, said, execute startups dont rise to musical scale up the business until they hasten product-market fit PMF, a sorcerous publication more well acknowledge in critique than in the blink of an eye when they finally afford a solvent that matches the problem.