The Issue of the Negative Externalities of the Profit Maximization Aim Essay

The Issue of the Negative Externalities of the Profit Maximization Aim of the Big Corporations - Essay Example In this essay, he is against the big corporations which exploit the community in order to raise their profits, and condemns their motives and actions, accusing them of selfishness and non-humanitarianism; therefore his reputation instigates the reader to accept his blatant accusations and emotional appeals, thus the way a reader would read this essay. He bases his claim on the pieces of evidence from law pertaining to different illegal acts in the American society, proceeds on to include the numerical figures of the houses and villages that have been uprooted due to the tyranny of the big corporations, furthermore he states the abnormal profit figures generated by GM.  Ã‚   The main focus of his essay is on pathos since it is obvious that he is using sensitive terms such as ‘destroys Parma, moral, kills, illegal, hazardous, rights’ etc., in order to appeal to the emotions of the readers and arouse their sensitive side. To some extent he also makes use of ethos, since he has a reputation of speaking the blatant truth, and people usually respect him for his honesty and blunt opinion on any issue (IMDB, 2010), in addition to this, he also states that his film â€Å"Roger and Me† has been viewed by all bottom-line feeder, but this is a argue that is subjective in nature, and not at all being backed by evidence, this is a logical fallacy known as ‘hasty generalization’ since Moore is claiming that all people of the mentioned group have seen the movie. Moore has made other logical fallacies in this essay as well, such as the use of emotionally loaded terms, which makes the basis of this work has a ‘pathos’ approa ch. Furthermore, he has overly simplified the matter, since the way he has presented the argument for making the point of selling crack and corporation actions  appear on equal footing seems to be very simplified, while it actually might not be the case, since selling of crack would not affect the economy and health of the people the same way as other matters.